Herobe Pty Ltd and Viator Inc, a Trip Advisor company enter into a distribution services agreement to permit Herobe to access the Viator API.
Herobe establish the Hero Explorer brand and commence development of a B2C tours and activity retail site as well as a B2B content driven booking widget for placement into hotel and travel operators websites.
The premise of the concept is commission sharing of travel products with referring partners, particularly hoteliers, ultimately to facilitate hotels owning a larger share of the travel wallet.