Fundamentals of Hotel Website Design

Fundamentals of Hotel Website Design

Fundamentals of Hotel Website Design We have all heard the spiel of good website design and more often than not includes phrases such as clean design, clear messaging, ease of navigation, search engine optimisation, mobile responsiveness etc. These phrases are now...
Which OTAs should your hotel connect to?

Which OTAs should your hotel connect to?

Good hotel distribution is about balance and working with multiple offline and online channels, as well as multiple distribution partners. Hoteliers should aim to promote their most profitable channels; however, it is unrealistic to think that consumers would only...
Three Key Ingredients to Effective Sales Follow-Up

Three Key Ingredients to Effective Sales Follow-Up

There’s no doubt about it. When it comes to sales, the fortune is in the follow-up. We can invite heaps of people to our hotel or venue for site inspections or famils. We can farm out proposals left, right and centre. But when it comes to closing the sale and...
5 Revenue Management Terms & Acronyms Explained

5 Revenue Management Terms & Acronyms Explained

Here are five revenue management terms and acronyms that every hotel revenue analyst should know, including Rate Parity, RevPAR, GOPPAR, EBITDA and Total Revenue Management. 1. What is Rate Parity? Rate Parity is the practice of offering the same rate and terms for a...
7 Essential Skills for Hotel Sales Professionals

7 Essential Skills for Hotel Sales Professionals

Every person brings their own set of expertise and experiences to their role. But there are certain skills that every hotel sales professional needs. Here are the top 7 skills we believe are vital for every hotel sales professional. 1. Listening Skills Highly...
Direct is not always best: The benefits of working with OTAs

Direct is not always best: The benefits of working with OTAs

Matthias Dybing Revenue Management Expert For some, what I am about to cover in this blog post may seem somewhat contentious. For those who know me, this will not come as a surprise, as I care about hoteliers and their bottom line more than I care about the ‘direct is...