Fundamentals of Hotel Website Design We have all heard the spiel of good website design and more often than not includes phrases such as clean design, clear messaging, ease of navigation, search engine optimisation, mobile responsiveness etc. These phrases are now...
Good hotel distribution is about balance and working with multiple offline and online channels, as well as multiple distribution partners. Hoteliers should aim to promote their most profitable channels; however, it is unrealistic to think that consumers would only...
Whether you’re starting out from scratch or you’re looking to optimise you existing marketing activities, these are five of the essential online marketing tools and activities that every hotel should have in place. 1. A Great Website Your hotel website is like the...
Matthias Dybing Revenue Management Expert For some, what I am about to cover in this blog post may seem somewhat contentious. For those who know me, this will not come as a surprise, as I care about hoteliers and their bottom line more than I care about the ‘direct is...
