Fundamentals of Hotel Website Design We have all heard the spiel of good website design and more often than not includes phrases such as clean design, clear messaging, ease of navigation, search engine optimisation, mobile responsiveness etc. These phrases are now...
Site inspections are an important and popular tool of the trade for hotel and venue sales teams. There is no better way to engage a potential customer than getting them to experience your property first hand. And while the way to host a site inspection may seem to be...
Good hotel distribution is about balance and working with multiple offline and online channels, as well as multiple distribution partners. Hoteliers should aim to promote their most profitable channels; however, it is unrealistic to think that consumers would only...
There’s no doubt about it. When it comes to sales, the fortune is in the follow-up. We can invite heaps of people to our hotel or venue for site inspections or famils. We can farm out proposals left, right and centre. But when it comes to closing the sale and...
Whether you’re starting out from scratch or you’re looking to optimise you existing marketing activities, these are five of the essential online marketing tools and activities that every hotel should have in place. 1. A Great Website Your hotel website is like the...
Here are five revenue management terms and acronyms that every hotel revenue analyst should know, including Rate Parity, RevPAR, GOPPAR, EBITDA and Total Revenue Management. 1. What is Rate Parity? Rate Parity is the practice of offering the same rate and terms for a...
